For decades, the power of the media to inform, educate, and entertain has been one of its most celebrated attributes. These powers are even enshrined in the creation charter of one of the most iconic media establishments in the world, the BBC. However, there is a fourth attribute that the media possess which is rarely spoken about but that we at Daris Tele believes its most important attribute is its power to confer status on anyone and anything. You may or may not have noticed but most people splashed before us by the media have become so engrained in our minds that you will be hard pressed to point out what these “famous people” are actually famous for. Herein lies the power of the media, to shape perception and alter reality. The power to build and tear down individual/brand reputation, a concept we at Daris Tele are all too familiar with. We possess a profound understanding of the structures and framework that makes up our contemporary global media infrastructure, and we know how to strategically transverse this infrastructure for the benefit of our clients. Our skills and expertise cuts across the print, broadcast, and electronic media, also encompassing new/social media technologies. Through stories, organized events, and special programs and activities, we work with our partners across the media to put our client’s best foot forward, taking your stories and messages to the doorstep of your desired audience and target demographic. In the decade we have been in business, we have built broad and profound networks within the local and international media space; networks and relationships we have constantly deployed in times of crisis communication, networks that we continue to deploy for the overall benefit of our esteemed clients.